Associate Professor of Digital Marketing

Company:l'Institut Mines-Télécom Business School

Location:France / Evry

Discipline:Digital Marketing

Employment Type:Permanent Full-time


Associate Professor of Digital Marketing

Date of update: September, 2020
Job title: Associate Professor of Digital Marketing
Location: Evry - France
Entity/service: Institut Mines-Télécom Business School - Management, Marketing and Strategy Department (MMS)
Position of the line manager: Director of the MMS department
Full-time position


Business School of the IMT-Institut Mines-Télécom, the leading group of engineering schools in France, Institut Mines-Télécom Business School is a public and socially inclusive school that trains responsible, innovative and open managers and entrepreneurs around the world, to guide companies in the transitions at the heart of tomorrow's society, with strong digital expertise. It shares its campus with the engineering school Télécom SudParis, also a member of IMT. The school has 1,500 students, is listed each year in the ranking of the best French and European business schools, and is accredited by AACSB and AMBA. The school offers training courses ranging from post-Bac (Bachelor) to Executive Education through the Grande Ecole Program delivering a Bac + 5 diploma (Grade Master).

POST ENVIRONMENT: simplified diagram of the organizational chart with positioning of the position in relation to level N+1, and if applicable N-1


Institut Mines-Télécom Business School is recruiting a full-time associate professor in Digital Marketing to join its faculty. Applications from the wide area of Digital Marketing are invited, with expertise in Business Analytics and/or Artificial Intelligence for Marketing seen as additionally meritorious. Candidates working on sustainable and or ethical digital marketing topics are especially welcome. Industry experience will be considered as an additional asset.

Within the framework of the School's values, mission and strategy, and in the field of digital marketing:

  • Participate in the design, coordination and implementation of teaching in French and English, in initial and continuous, in-service training
  • Conduct research activities
  • Lead, promote and contribute to the development of research, expertise and value-adding activities
  • Contribute to the School's notoriety
  • Contribute to the day-to-day operations of the School and the implementation of its strategy


1 - Teaching:

1.1. Educational activities

  • Develop and teach courses in the area of marketing in French and in English, and participate in other teaching activities within higher and further education
  • Contribute to the training in both theoretical and experimental teaching in his or her discipline
  • Supervise students and apprentices
  • Ensure that learning objectives and learning goals are defined and that the Assurances of Learning (AOL) are implemented according to recognized standards and integrate student evaluations and feedback
  • Contribute to the evolution of pedagogy, in particular methods and tools
  • Participate and take lead in student coaching
  • Design and supervise projects, monitor and advise students on work placements in companies
  • Create new courses and their support documents, as well as shareable course materials
  • Set up Executive training courses, Public MOOCs and Corporate SPOCs
  • Design, supervise, and grade student assessments
  • Respond to calls for tenders (Executive training, SPOC, continuous training)

1.2 Coordination

  • Coordinate a program such as MS/MSc, V2A (Academic Pathways) or initial major or apprenticeship
  • Participate and take lead in the school's training needs analysis together with training and pedagogy directorate, design programmes to meet them
  • Design and produce syllabuses, course materials, and pedagogical tools for his/her courses and revise and update the syllabuses of the coordinated programs (Assurance of Learning approach)
  • Participate and take lead in internal projects related to pedagogy and the School's strategy
  • Participate and take lead in the recruitment of temporary staff, as part of the policy of upgrading the qualifications of the teaching staff of Institut Mines-Télécom Business School

2 - Research:

In line with the missions of the Institut Mines-Télécom Business School (digital, energy and ecological, economic and industrial transition) and as part of the joint laboratory with the Evry Val-d'Essonne University - UEVE, LITEM (EA 7363):

  • Lead and develop personal and collective research in human resources management
  • Publish IMT-BS referenced articles including articles of international rank A or B and intellectual contributions
  • Participate in the development of responses to calls for projects and R&D proposals
  • Deploy the scientific policy of the Institut Mines-Télécom and the School within the scope of his or her expertise and participate in the definition of the School's scientific orientations

3 - Services:

  • Participate in juries (preside the students’ internship presentations, admission jury) and grade internship reports
  • Participate in department meetings and major events of the School (new academic year, graduation, academic day, staff amphitheatre meetings, fairs, forums, visits to secondary schools, open days, etc.)
  • Contribute to internal working groups and projects related to the implementation of the School's strategy
  • Participate in relationships with the School's stakeholders: companies, alumni, local authorities, IMT and its schools, partners of the Evry site
  • Contribute to the deployment of the international strategy, particularly when travelling abroad


Qualifications and level of achievement required:

  • Doctorate in management sciences or other domain related to the School's missions
  • Significant and recent publications in classified journals in management sciences at national (HCERES, CNRS and FNEGE lists) and international (ABS - Chartered Association of Business Schools list) level. Of which at least 2 articles published in high-ranked peer-reviewed journals over the last 4 years.

Essential skills, knowledge and experience:

  • Significant teaching and research experience in an academic or industrial laboratory in the wide area of Digital Marketing
  • Fluency in written and spoken English, writing articles and teaching in English
  • Ability and willingness to work in French language dominant institutional context
  • Expertise in Digital Marketing
  • Good integration into the French and international research community
  • Knowledge of the scientific issues and laboratories of the discipline at the national and international level
  • Ability and willingness to integrate ethics, sustainability, and CSR issues in teaching and research activities
  • Experience or interest in leading and/or participating in innovative educational projects (multimedia cases, serious games, MOOC...)

Desirable skills, knowledge and experience:

  • HDR

Abilities and aptitudes :

  • Leadership and engagement
  • Rigour, reactivity and initiative
  • Loyalty and solidarity
  • Decision-making capacity
  • Ability to work in "project mode" and to build and manage projects
  • Ability to work in a team
  • Good facilitation and organizational skills
  • Relational qualities
  • Ability to abstract and synthesize
  • Writing skills
  • Pedagogical qualities
  • Ability to negotiate and coordinate national, European or international contracts with academic or industrial partners


Thank you to send before the Wednesday 20th of October 2020, an application file including :

  • a complete and detailed curriculum vitae
  • a letter of motivation
  • a work note setting out the candidate's past activities in teaching (initial training and continuing education) and research: both types of activities must be described with the same concern for rigour and precision and must reflect the thinking that went into them
  • a file or URL address to access the text of major publications
  • the names and mail of two qualified persons

The application form should be sent to:


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