Director of International Recruitment

Company:Headway People / Burgundy School of Business

Location:France / Dijon


Employment Type:Permanent Full-time


Headway People is a leading direct sourcing specialist recruiting exclusively for the higher education, research and training sectors. Burgundy School of Business (BSB) has engaged our services for the recruitment of an outstanding individual located in Dijon and Lyon for the position of:

Director of International Recruitment (H/F)

Reporting directly to the School’s Director of Development, the Director of International Recruitment is responsible for the following main activities (non-exhaustive list):

1. Strategy and networks

  • Analyse and determine the target markets (geographical areas / programmes / competition analysis) in order to elaborate and implement a development strategy adapted to the objectives set by the general management.
  • Elaborate the multi-distribution (sales) strategy for BSB's programme provision at the international level.
  1. BtoB: (institutional agreements with international academic institutions) in collaboration with the International Relations Department,
  2. BtoC: direct approach (physical presence at student fairs and events, and particularly in remote format),
  3. BtoBtoC: via the network of agents and area managers.
  • Propose, develop and manage projects to achieve these objectives.
  • Adopt an innovative approach within the limits set by BSB.
  • Identify and manage the resources (tools, budget, staff, etc.) required to successfully accomplish the actions undertaken and achieve the desired results.
  • Adopt a group vision of the strategy pursued in liaison with other units within the Development Department (National Promotions / Business Engagement & Networks) in order to pool any possible initiatives and ensure the continuity of the development policy.

2. Development and recruitment operations

  • Implement the application tracking and reporting processes for international student recruitment in the specialised information system.
  • Develop, build, review and improve the network of agents and area managers.
  • Contribute to the organisation of the network of agents and area managers worldwide: provide information on new products, lead information meetings, provide advice according to their needs (eligibility, profiles of applicants to be recruited, etc.).
  • Lead and participate in recruitment events worldwide (student fairs, webinars, etc.), individual counselling and tracking of applicants, "sales", tracking of enrolments, on-site welcome.

3. In close collaboration with the Communications - Marketing Department

  • Identify operational marketing actions required to achieve results and adapted to each stage of the prospection cycle (from prospect to student).
  • Make recommendations (monitoring of competition, innovations, benchmarking) concerning the marketing resources needed to achieve results in line with the vision of the BSB corporate brand.
  • Coordinate the promotional and marketing actions implemented as part of a global vision ensuring a uniform applicant experience, whatever the source of contact and the stage of the prospect (high-quality applicant experience).

4. Market intelligence, monitoring and reporting

  • Analyse markets, their needs, competition and their programmes in order to provide the programme management team with relevant information for the development of our programme provision.
  • Carry out in-house monitoring of the evolution of BSB’s programmes and overall provision.
  • Set, measure and monitor the international recruitment activity's KPIs.
  • Conduct high-quality monitoring of the marketing/communication/distribution tools used.
  • Contribute to the monitoring of competitors through operational on-the-ground benchmarking of their activities.
  • Carry out regular reporting in cooperation with the Admissions Department.

5. Management

  • Manage the International Development team and ensure their professional development.
  • Draw up performance targets and individual / team objectives.
  • Promote collaboration within the team and with other departments.
  • Conduct one-to-one appraisal interviews.

Person specification:

  • Management School graduate, or equivalent (Master’s degree level).
  • Knowledge of the Higher Education sector.
  • Proven experience in the same type of position involving management responsibilities.
  • Knowledge of the administrative procedures for recruiting and welcoming international students (Visa, dealings with embassies, Campus France).
  • Network of established partners.
  • Computer skills: excellent command of the Office suite, CRM tools, databases.
  • Bilingual French and English, proficiency in a third language an advantage.

Desirable personal qualities:

  • Ability to make recommendations and convince others.
  • Determination.
  • Excellent interpersonal skills.
  • Collaborative spirit, ability to work in cooperation with others.
  • Service and results-oriented focus.
  • Empathy towards others, ability to explain and to show diplomacy.
  • Team leadership.

Job details:

  • Full-time senior management contract (CDI), with a 4-month probationary period renewable once.
  • Position based in Dijon requiring frequent national and international travel.
  • Remuneration package in line with the successful applicant’s profile and experience.

Recruitment process:

Candidates should submit a detailed CV, cover letter and list of references to:

Following two to three interviews with the Headway People recruitment consultants, shortlisted candidates will be invited to attend further interviews with our client’s senior management team.

Contact Person:If you wish to apply for this position, please specify that you saw it on AKADEUS.

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